NAPA SUMMIT IS UNCONDITIONALLY DEVOTED TO ADVANCING YOUR SKILLS AS A DIGITAL MARKETER!
Enjoy two thrilling education packed days in Napa Valley! Mingle with our speakers and leading brands and solve the current problems you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!
GET EXPERT PROFESSIONAL & PRACTICAL ADVICE FROM BRANDS LIKE:
The Harvest Inn
1 Main St
St Helena, CA 94574
Charles Krug Winery
2800 Main St
St Helena, CA 94574
Castello di Amorosa
4045 St Helena Highway
Calistoga, CA 94515
March 30th @ The Harvest Inn
6:00-6:20 PM | Registration / Check-In
6:25 PM | SPECIAL GUEST: Mayor Jill Techel
Jill Techel is a graduate of the University of North Dakota, who came to the City of Napa in 1971.
Her first official position was as an appointee to the Napa Parks and Recreation Commission, and she later became the first female chairperson for that group. She was later elected to the Napa Valley Unified School District Board, serving a total of six years, including three years as President.
In 1996, Jill was appointed to fill the vacancy on the City Council due to the death of Mayor Ed Solomon. After completing that term, she ran for a Council seat and was elected. Following her two four-year terms on the Council, Jill was elected Mayor of Napa in March 2005, ran unopposed for a second term in November 2008, and was elected to a third term in 2012.
Jill serves as Program Coordinator for Leadership Napa Valley and received the Preceptor Award for outstanding Leadership Professionals from the National Community Leadership Association in 2004.
Mayor Techel represents the City as the delegate to the Association of Bay Area Governments (ABAG), as the Chair of the Napa County Flood Control and Water Conservation District, as a Board member of the Napa County Transportation and Planning Agency (NCTPA), Napa Sanitation District, and is the alternate representative of the City on the Napa-Vallejo Waste Management Authority.
6:40 PM | SPECIAL KEYNOTE: Collin Colburn
Marketing In The Post-Digital World
You’ve known for a while that your customers have increasing power over your competitive strategy. But remember that now empowered customers also believe they deserve something. And the boundary between physical and digital is irrelevant to your customers and even to the internal systems you use for planning and management. This means that even the most mature attempts at data-driven digital marketing are too siloed to meet customer needs and differentiate your brand. Welcome to the post-digital world. This session will help advance you to be a post-digital marketer and uncover post-digital trends specific to SEO.
7:30-9:00 PM | Networking Reception
Wear your favorite white outfit and enjoy a fully hosted welcoming event on the first night! Network with the brightest minds in our industry and forge valuable relationships with thought leaders. Enjoy some fine wines and hors d’oeuvres in an incredible vineyard setting located at The Harvest Inn!
March 31st @ Charles Krug Winery
8:30-9:00 AM | Breakfast / Registration
9:00 AM | Jim Christian
Thriving in an Enterprise SEO Environment
In this presentation, Jim will show you how to navigate the daily challenges that digital marketers face in a large-scale website. He’ll review how to show value, avoid pitfalls, and how to get management to back your initiatives. Plus, tips and tricks he’s learned while working at GoDaddy.
9:30 AM | Rob Bucci
Snooping into Google’s Insights on Searcher Intent
Google is telling us what our customers are looking for; they’ve spent billions doing the research. All we have to do is pay attention.
10:00 AM | Marcus Tober
Why data needs to be the foundation for SEO and Content Marketing
The whole online business, including marketing, has become a massively technology-driven profession. There seems to be only one exception; regarding the area of content, outdated marketing approaches still apply. Content relevance for target audiences and content performance on the web often still depend both on guesswork and “trial & error”. Even worse, “publish and forget” is still a reality for most content pieces today. Software and big data can help you avoid costly meanders of your content. Creating high performance content right away is possible – with data-driven information. This session will show you how it works and what it takes.
10:30 AM | Mike King
Machine Learning Applications for Marketers
Machine learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King shares how marketers can take advantage of machine learning using ready made tools and tactics without knowing how to code.
11:00-11:30 AM | Networking Break
11:30 AM | Aleyda Solis
Successful International SEO at an Enterprise Level Made Easy
In this session, Aleyda will share how to effectively tackle the biggest & most common issues when doing SEO targeting international and multi-lingual audiences in enterprise-level & e-commerce driven environments, from selecting the best performing Web structure, to cost-effective and successful hreflang configuration, to managing localization efforts & growing local popularity.
12:00 PM | William Sears
Distilling Insights at Scale
Learn how LinkedIn uses data from internal and external sources to optimize discoverability and performance.
12:30-1:30 PM | Lunch
1:30 PM | Marty Weintraub
The 2017 Influencer Marketing Psychographic Toolkit
The term, “Influencer Marketing” is one of the most maligned definitions in all of marketing, meaning various strategies and tactics to different marketers. Define Influencer marketing as you will, the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media, is a crucial marketing skill. Join Marty Weintraub for a no holds barred shredding session to highlight psychographic influencer targeting, earning influencer eyeballs, and how it all applies to the greater digital marketing world. Marty will also share an updated influencer marketing psychographic toolkit for download, only available to conference attendees!
2:00 PM | Jeff Rohrs
10 Forces: Why SEOs Will Become DKMs
Can you feel it? Strange forces at work, challenging the very existence of SEO professionals? Worry not, because these forces are actually working in your favor, creating an opportunity to evolve from keywords to attributes and search engine optimization to digital knowledge management. Join Yext CMO, Jeffrey K. Rohrs, as he shares why this is a tidal shift and not just a title change.
2:30 PM | Nick Turner
Accelerate Growth by Effectively Managing Crawl Budget
Google recently confirmed what we have all long suspected, even they have limited resources and that impacts all SEO’s in the form of the Crawl Budget. Botify has spent the last 5 years gathering a massive data set from our crawling and log file analysis regarding when, how often and to what extent Google is crawling websites across the Internet. We’ll be sharing that data with the crowd at Napa Summit and giving tips on how best to optimize your websites’ crawl budget for maximum crawling and indexation by Google.
3:00-3:30 PM | Snack Break
3:30 PM | Erin Everhart
Putting Cross-Channel Campaigns Into Action
Cross-channel marketing in theory is easy, but putting it in practice is a daunting task. How do you structure your internal team? How do you manage communication with multiple vendors? And how exactly do you make sure each channel is doing its part (and launching on time)? This session will dive into specifics on how to execute cross-channel marketing without losing your mind, complete with campaign planning, examples, and challenges, wins and lessons learned (and still learning) along the way.
4:00 PM | Charlie Calise
The Impact of Offline Media in an Online Marketing World
As online marketing becomes more and more important to clients, offline media has often become an afterthought. However, using a unique data management platform, we’ve been able to leverage offline media spending into more online conversions. In this session, Charlie Calise will share in-depth case studies that show how clients are benefiting.
4:30 PM | Adam Singer
People, Process and Platform: How to Think About Digital Analytics
Digital analytics is a constantly changing field. It seems that there is a new data source or measurement tool almost every month. But if you build a smart, flexible analytics organization you can be ready for almost any change. This presentation with Google Analytics advocate Adam Singer, will talk about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing & sales performance so you can get the greatest return on investment and measure progress in marketing efforts.
5:00-6:00 PM | Summit Completion – Free Time for Attendees
Castello Di Amorosa Dinner
6:00-6:30 PM | Castle Transportation
Transportation from The Harvest Inn to Castello Di Amorosa.
6:30-7:30 PM | Cocktail Hour
Join us in The Great Hall @ Castello Di Amorosa for drinks and networking.
7:30-8:00 PM | Castle Tour
Explore the castle’s many hidden rooms and wine storage facilities as you make your way down to the Grand Barrel Room for Dinner.
8:00-9:30 PM | Grand Barrel Room Dinner
Experience elegant didning in the castle’s Grand Barrel Room. Attendees & guests will be treated to a masterful dinner created by a world-renowned chef!
9:30-10:00 PM | Castle Gift Shopping
When dinner concludes you’ll have a rare opportunity to explore the castle’s gift shop where you can buy wine, decorations, and baubles to bring back!
10:00-10:30 PM | Harvest Transportation
Transportation from Castello Di Amorosa to The Harvest Inn.