Enjoy two thrilling education packed days in Napa Valley! Mingle with our speakers and leading brands and solve the current problems you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!



Merryvale Vineyards
1000 Main St
St Helena, CA 94574

Cocktail Hour/

Castello di Amorosa
4045 St Helena Highway
Calistoga, CA 94515

Summit Agenda

How To Successfully “Sell” SEO to Internal Teams

Let’s face it, SEO can be a challenging concept for some large organizations to grasp! In this presentation, Jim will arm you with the tools you need to successfully approach leadership and put developers to work on your important projects. We’ll explore how to estimate ROI, version control software, and creating SEO champions. Learn how to be more effective in your environment and get the resources you need for success!

Jim Christian – BLUSH Digital

William Sears

Distilling Insights at Scale

Learn how LinkedIn uses data from internal and external sources to optimize discoverability and performance.


William Sears – LinkedIn

Gianluca Fiorelli

How to build an International SEO strategy. Stories from the trenches.

In his talk, Gianluca will offer an actionable walk-through based on real cases, which will allow you to start designing effective International SEO strategies from your own return to the office.

You will learn how SEO can be the best ally of your business helping:

  • Discovering what countries and languages to prioritize in the internationalization of your website (or the redesign of its international SEO strategy);
  • Understanding what technical solutions are the best adapted for your strategy
  • Solving the technical SEO riddles
  • Discovering your real competitors in the targeted international markets
  • And how to maintain your global tone of voice as a Brand while being able to talk as the local markets you target.

Gianluca Fiorelli – The Inbounder

Marty Weintraub

The 2017 Influencer Marketing Psychographic Toolkit

The term, “Influencer Marketing” is one of the most maligned definitions in all of marketing, meaning various strategies and tactics to different marketers. Define Influencer marketing as you will, the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media, is a crucial marketing skill. Join Marty Weintraub for a no holds barred shredding session to highlight psychographic influencer targeting, earning influencer eyeballs, and how it all applies to the greater digital marketing world. Marty will also share an updated influencer marketing psychographic toolkit for download, only available to conference attendees!

Marty Weintraub – aimClear

Veronica Romney

Going Beyond the Basics – Facebook Advertising

Learn how to make Facebook your #1 direct conversion assistant. Facebook is blowing the lid on last-click attribution models and teaching marketers the effectiveness of layering their marketing efforts. This session will show you how we took top brands and franchises and turned their ROI models on their heads.

Veronica Romney – LoSoMo Inc.

Martijn Scheijbeler

SEO Testing: What you can do when you really want to find out what works for SEO

So you’re working hard on figuring out what you can write about to get more traffic from SEO. But how do you really know what works for your business and where to focus your attention next? Martijn will show some tactics on how you can scale this process, either for a startup or for an enterprise organization using keyword research tools and methods that can be applied by anybody.

Martijn Scheijbeler – Postmates

Purna Virji

Marketing in a Conversational World: Resetting the Rules of Engagement

Conversational interfaces are not just growing in popularity, they’re revolutionizing the way brands engage with their audiences. However there are many different places to book travel, research services or get the information needed. User have multiple choices and the reality is that most skills and chat bots can get lost in the crowd. So how do you stand out and get selected for use? What do we need to think of differently if we have a conversational interface? Learn how you can use messaging and speech to your best advantage and reset the rules of engagement for our new conversational world.

Purna Virji – Bing

Adam Singer
Krista Seiden

Analytics 102: Taking Action On Your Data

Most marketers are at the very least capturing data from their digital initiatives. The better ones also report on it, delivering the right dashboards and insights to the right stakeholders. But capturing and reporting results are just the beginning. The most sophisticated practitioners deftly take action using data, systematically using it to improve results as part of a process. To help you get started, in this session Googler Adam Singer will review some Analytics 102 tactics such as advanced segmentation, remarketing and attribution in order to best put your data into action and help answer key questions marketing teams have with analytics.

Adam Singer – Google

Krista Seiden – Google

Additional Speakers Being Added Soon!

Castello Di Amorosa Dinner

Castle Transportation

Transportation from The Harvest Inn to Castello Di Amorosa.

Cocktail Hour

Join us in The Great Hall @ Castello Di Amorosa for drinks and networking.

Castle Tour

Explore the castle’s many hidden rooms and wine storage facilities as you make your way down to the Grand Barrel Room for Dinner.

Grand Barrel Room Dinner

Experience elegant didning in the castle’s Grand Barrel Room. Attendees & guests will be treated to a masterful dinner created by a world-renowned chef!

Castle Gift Shopping

When dinner concludes you’ll have a rare opportunity to explore the castle’s gift shop where you can buy wine, decorations, and baubles to bring back!

Harvest Transportation

Transportation from Castello Di Amorosa to The Harvest Inn.

Register for Napa Summit

Adam Singer


Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz – an award-winning blog with more than 25K subscribers and frequently-referenced source of what’s new in digital marketing.

Gianluca Fiorelli

Strategic and International SEO Consultant & The Inbounder founder

Gianluca Fiorelli is a senior Strategic SEO specialized in International SEO.

In 2004, after 10 years working in the Italian audiovisual industry (where he became director of programming of thematic channels of cinema and television series), unforeseen circumstances of life led Gianluca to change completely of professional course, to discover in marketing Digital and specialize in Search Marketing.

Throughout these years, Gianluca has had the privilege of working with clients such as, Bwin, Piktochart,, Lladró, Palladium Hotel Group,, Idealista, Emagister and Pixmania, which are only a few of the corporations, startups and small to medium business companies he has contributed growing online.

Very well know in the Search Marketing community for his uninterested pleasure in sharing knowledge, Gianluca is Global Moz Associate, blogger for and the founder of The Inbounder (, an advanced digital marketing conference, held in Valencia and, in smaller versions, In other cities throughout the world.

Nick Turner


Nick Turner heads up the US market for Botify, a Search Marketing Analytics solution that is revolutionizing the world of SEO by bringing a fresh perspective to the metrics required to run a successful Enterprise-level SEO program. Botify works with hundreds of clients, including dozens of Fortune 100 companies to help increase their organic traffic and revenue by introducing metrics and analyses never before available to SEO practitioners.

Nick has spent over 15 years in search marketing, first developing a program for his own business, working at multiple agencies and switching to the tech side of the industry with recent stints at BrightEdge and paid search platform cClearly, helping global enterprise companies and network agencies to grow their search programs.

Krista Seiden


Krista Seiden is an Analytics Advocate for Google, advocating for all things data, web, mobile, optimization and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her blog at and on twitter @kristaseiden.

Veronica Romney

Losomo Inc.

Veronica Romney serves as President and Co-Founder of LoSoMo Inc, a digital marketing agency specializing in location-based business organizations. In this role, she oversees the company’s full scope of marketing products including the company's Website Design & Development, SEO, Paid Search, Social Media services, Email Marketing, Reputation management, and more.

Prior to starting LoSoMo, Romney spent more than eight years supporting the client services, account management, and business development divisions for several industry-leading internet marketing organizations, most recently in the multi-family and commercial real estate industry. Her current client list includes Greystar Real Estate Management, College Hunks and Hauling Junk, GameTruck, Florida Atlantic University, and more.

William Sears


William leads SEO on the Growth team at LinkedIn. In addition to SEO, he uses other digital marketing channels including social media, content marketing, and app store optimization. He spent the prior six years leading a cross-functional digital marketing team at the Walt Disney Company for Disney Interactive's portfolio of websites and games, and ESPN's website.

Purna Virji


Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji

Jim Christian

BLUSH Digital

Jim is CEO & Founding Member of BLUSH Digital, a boutique agency focused on helping enterprise-level companies with SEO. With a rock solid team behind his back Jim successfully launched BLUSH in late 2014, and he’s never looked back!

Jim is also the lead SEO for GoDaddy Inc. spanning almost a decade. Jim played an instrumental role in bringing the company public and globalizing the company’s breadth of websites in 2014. Jim is an avid inventor and holds six SEO related patents that have made it easier for SMB’s to be successful online.

Jim owes his existence in the SEO industry to a small ISP in Orange County California where he created and optimized websites for SMB’s back in 1999. When he’s not optimizing sites, Jim spends time with his wife and three daughters. He’s also an avid wine, cheese and bread maker. You can usually find him at home manning the pizza oven and delivering goodies to his neighbors!

Martijn Scheijbeler


Martijn Scheijbeler, works on Growth & SEO for Postmates, making sure that you get the products you want through on-demand delivery. He’s passionate about Growth, SEO, Product Marketing, Web Analytics and CRO. Prior to Postmates he was leading marketing at The Next Web and Springest. Follow him on Twitter @MartijnSch or read his blog.

Marty Weintraub


Marty is an entrepreneur, author, speaker and musician. He founded aimClear®, a future-forward digital marketing agency dominant in audience targeting, customer acquisition and classic creative values. Entrepreneur Magazine attributed Marty's success to his "Unique persona that is instantly recognizable." He has been described as "not your typical agency type," a "social media maverick," "Foodie-Yelp addict" and "more innovator than follower."

After guiding aimClear to Inc. 500/5000 status in 2012, 2013, 2014 & 2015 (fastest growing privately held US companies) Marty continues to travel, evangelize and advise aimClear's agency vision, services and content. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year" tiara. He is a perennial judge and presenter at The US Search Awards and European Search Awards. aimClear won multiple 2015 US Search Awards including "Best Use Of Social In A Search Campaign."

A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Career credits include Firestone, Airbnb, Dell, Eurail, Amazon, Martha Stewart Omni, Intel, Travelocity, Macy’s, eBay, GoDaddy, 3M, SecondLife, Siemens, Victaulic, The Washington Post and numerous others.

Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically acclaimed. He has been cited & quoted in respected publications including WSJ, Forbes, Inc. MediaPost & Adage. aimClear Blog is well regarded, having been cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.