NAPA SUMMIT IS UNCONDITIONALLY DEVOTED TO ADVANCING YOUR SKILLS AS A DIGITAL MARKETER!

Enjoy two thrilling education packed days in Napa Valley! Mingle with our speakers and leading brands and solve the current problems you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!

GET EXPERT PROFESSIONAL & PRACTICAL ADVICE FROM BRANDS LIKE:

Registration/
Networking Reception

The Harvest Inn
1 Main St
St Helena, CA 94574

Summit
Location

Charles Krug Winery
2800 Main St
St Helena, CA 94574

Cocktail Hour/
Dinner

Castello di Amorosa
4045 St Helena Highway
Calistoga, CA 94515

Summit Agenda

DAY 1

March 30th @ The Harvest Inn

6:00-6:20 PM  |  Registration / Check-In

Mayor Jill Techel

6:25 PM  |  SPECIAL GUEST: Mayor Jill Techel

Jill Techel is a graduate of the University of North Dakota, who came to the City of Napa in 1971.

Her first official position was as an appointee to the Napa Parks and Recreation Commission, and she later became the first female chairperson for that group. She was later elected to the Napa Valley Unified School District Board, serving a total of six years, including three years as President.

In 1996, Jill was appointed to fill the vacancy on the City Council due to the death of Mayor Ed Solomon. After completing that term, she ran for a Council seat and was elected. Following her two four-year terms on the Council, Jill was elected Mayor of Napa in March 2005, ran unopposed for a second term in November 2008, and was elected to a third term in 2012.

Jill serves as Program Coordinator for Leadership Napa Valley and received the Preceptor Award for outstanding Leadership Professionals from the National Community Leadership Association in 2004.

Mayor Techel represents the City as the delegate to the Association of Bay Area Governments (ABAG), as the Chair of the Napa County Flood Control and Water Conservation District, as a Board member of the Napa County Transportation and Planning Agency (NCTPA), Napa Sanitation District, and is the alternate representative of the City on the Napa-Vallejo Waste Management Authority.

6:40 PM  |  SPECIAL KEYNOTE: Collin Colburn

Marketing In The Post-Digital World

You’ve known for a while that your customers have increasing power over your competitive strategy. But remember that now empowered customers also believe they deserve something. And the boundary between physical and digital is irrelevant to your customers and even to the internal systems you use for planning and management. This means that even the most mature attempts at data-driven digital marketing are too siloed to meet customer needs and differentiate your brand. Welcome to the post-digital world. This session will help advance you to be a post-digital marketer and uncover post-digital trends specific to SEO.

Collin Colburn – Forrester

7:30-9:00 PM  |  Networking Reception

Wear your favorite white outfit and enjoy a fully hosted welcoming event on the first night! Network with the brightest minds in our industry and forge valuable relationships with thought leaders. Enjoy some fine wines and hors d’oeuvres in an incredible vineyard setting located at The Harvest Inn!

DAY 2

March 31st @ Charles Krug Winery

8:30-9:00 AM  |  Breakfast / Registration

9:00 AM  |  Jim Christian

Thriving in an Enterprise SEO Environment

In this presentation, Jim will show you how to navigate the daily challenges that digital marketers face in a large-scale website. He’ll review how to show value, avoid pitfalls, and how to get management to back your initiatives. Plus, tips and tricks he’s learned while working at GoDaddy.

 

Jim Christian – BLUSH Digital

9:30 AM  |  Rob Bucci

Snooping into Google’s Insights on Searcher Intent

Google is telling us what our customers are looking for; they’ve spent billions doing the research. All we have to do is pay attention.

 

Rob Bucci – STAT Search Analytics

10:00 AM  |  Marcus Tober

Why data needs to be the foundation for SEO and Content Marketing

The whole online business, including marketing, has become a massively technology-driven profession. There seems to be only one exception; regarding the area of content, outdated marketing approaches still apply. Content relevance for target audiences and content performance on the web often still depend both on guesswork and “trial & error”. Even worse, “publish and forget” is still a reality for most content pieces today. Software and big data can help you avoid costly meanders of your content. Creating high performance content right away is possible – with data-driven information. This session will show you how it works and what it takes.

Marcus Tober – Searchmetrics

10:30 AM  |  Mike King

Machine Learning Applications for Marketers

Machine learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King shares how marketers can take advantage of machine learning using ready made tools and tactics without knowing how to code.

Mike King – iPullRank

11:00-11:30 AM  |  Networking Break

11:30 AM  |  Aleyda Solis

Successful International SEO at an Enterprise Level Made Easy

In this session, Aleyda will share how to effectively tackle the biggest & most common issues when doing SEO targeting international and multi-lingual audiences in enterprise-level & e-commerce driven environments, from selecting the best performing Web structure, to cost-effective and successful hreflang configuration, to managing localization efforts & growing local popularity.

Aleyda Solis – Orainti

12:00 PM  |  William Sears

Distilling Insights at Scale

Learn how LinkedIn uses data from internal and external sources to optimize discoverability and performance.

 

William Sears – LinkedIn

12:30-1:30 PM  |  Lunch

1:30 PM  |  Marty Weintraub

The 2017 Influencer Marketing Psychographic Toolkit

The term, “Influencer Marketing” is one of the most maligned definitions in all of marketing, meaning various strategies and tactics to different marketers. Define Influencer marketing as you will, the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media, is a crucial marketing skill. Join Marty Weintraub for a no holds barred shredding session to highlight psychographic influencer targeting, earning influencer eyeballs, and how it all applies to the greater digital marketing world. Marty will also share an updated influencer marketing psychographic toolkit for download, only available to conference attendees!

Marty Weintraub – aimClear

2:00 PM  |  Jeff Rohrs

10 Forces: Why SEOs Will Become DKMs

Can you feel it? Strange forces at work, challenging the very existence of SEO professionals? Worry not, because these forces are actually working in your favor, creating an opportunity to evolve from keywords to attributes and search engine optimization to digital knowledge management. Join Yext CMO, Jeffrey K. Rohrs, as he shares why this is a tidal shift and not just a title change.

Jeff Rohrs – Yext

2:30 PM  |  Nick Turner

Accelerate Growth by Effectively Managing Crawl Budget

Google recently confirmed what we have all long suspected, even they have limited resources and that impacts all SEO’s in the form of the Crawl Budget. Botify has spent the last 5 years gathering a massive data set from our crawling and log file analysis regarding when, how often and to what extent Google is crawling websites across the Internet. We’ll be sharing that data with the crowd at Napa Summit and giving tips on how best to optimize your websites’ crawl budget for maximum crawling and indexation by Google.

Nick Turner – Botify

3:00-3:30 PM  |  Snack Break

3:30 PM  |  Erin Everhart

Putting Cross-Channel Campaigns Into Action

Cross-channel marketing in theory is easy, but putting it in practice is a daunting task. How do you structure your internal team? How do you manage communication with multiple vendors? And how exactly do you make sure each channel is doing its part (and launching on time)? This session will dive into specifics on how to execute cross-channel marketing without losing your mind, complete with campaign planning, examples, and challenges, wins and lessons learned (and still learning) along the way.

Erin Everhart – The Home Depot

4:00 PM  |  Charlie Calise

The Impact of Offline Media in an Online Marketing World

As online marketing becomes more and more important to clients, offline media has often become an afterthought. However, using a unique data management platform, we’ve been able to leverage offline media spending into more online conversions. In this session, Charlie Calise will share in-depth case studies that show how clients are benefiting.

Charlie Calise – Calise Partners

4:30 PM  |  Adam Singer

People, Process and Platform: How to Think About Digital Analytics

Digital analytics is a constantly changing field. It seems that there is a new data source or measurement tool almost every month. But if you build a smart, flexible analytics organization you can be ready for almost any change. This presentation with Google Analytics advocate Adam Singer, will talk about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing & sales performance so you can get the greatest return on investment and measure progress in marketing efforts.

Adam Singer – Google

5:00-6:00 PM  |  Summit Completion – Free Time for Attendees

Castello Di Amorosa Dinner

6:00-6:30 PM  |  Castle Transportation

Transportation from The Harvest Inn to Castello Di Amorosa.

6:30-7:30 PM  |  Cocktail Hour

Join us in The Great Hall @ Castello Di Amorosa for drinks and networking.

7:30-8:00 PM  |  Castle Tour

Explore the castle’s many hidden rooms and wine storage facilities as you make your way down to the Grand Barrel Room for Dinner.

8:00-9:30 PM  |  Grand Barrel Room Dinner

Experience elegant didning in the castle’s Grand Barrel Room. Attendees & guests will be treated to a masterful dinner created by a world-renowned chef!

9:30-10:00 PM  |  Castle Gift Shopping

When dinner concludes you’ll have a rare opportunity to explore the castle’s gift shop where you can buy wine, decorations, and baubles to bring back!

10:00-10:30 PM  |  Harvest Transportation

Transportation from Castello Di Amorosa to The Harvest Inn.

Register for Napa Summit

Adam Singer

Google


Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz – an award-winning blog with more than 25K subscribers and frequently-referenced source of what’s new in digital marketing.

Charlie Calise

Calise Partners, LLC.


Recognized by Who’s Who of American Business Leaders as an industry leader, Charlie has over 30 years of brand, marketing and agency management experience. His diverse background includes packaged goods, hospitality, health and beauty aids, restaurant, technology, e-commerce, food and beverage, and sun and skin care, to name a few. Charlie has managed large multi-national brands such as Nestlé, Coca-Cola USA, Schering-Plough, Abbott Labs, Campbell Taggart and Borden Snack Foods. Prior to Calise Partners, Charlie was with Publicis and Ted Bates Worldwide.

Nick Turner

Botify


Nick Turner heads up the US market for Botify, a Search Marketing Analytics solution that is revolutionizing the world of SEO by bringing a fresh perspective to the metrics required to run a successful Enterprise-level SEO program. Botify works with hundreds of clients, including dozens of Fortune 100 companies to help increase their organic traffic and revenue by introducing metrics and analyses never before available to SEO practitioners.

Nick has spent over 15 years in search marketing, first developing a program for his own business, working at multiple agencies and switching to the tech side of the industry with recent stints at BrightEdge and paid search platform cClearly, helping global enterprise companies and network agencies to grow their search programs.

Collin Colburn

Forrester


Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies for local marketing, innovations and best practices in search marketing, and how advertising affects consumer trust. @collincolburn

Jeff Rohrs

Yext


Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Location Cloud. Jeff previously served as Vice President of Marketing Insights for Salesforce and ExactTarget, and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now living in the heart of Manhattan, he continues to marvel that his Cleveland Cavaliers won an NBA Championship.

Erin Everhart

The Home Depot


Erin Everhart is an experienced digital strategist, marketing planner and content developer. She's currently the Senior Manager, Media Strategy & Mobile for The Home Depot where she oversees cross-channel marketing strategy for one of the three business lines. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide. Follow her on Twitter @erinever

Rob Bucci

STAT Search Analytics


Rob is the founder and CEO of STAT Search Analytics, based in his home town of Vancouver, Canada.

Since 2009, STAT has equipped SEO experts with massive-scale, real-time search data in markets and locations across the globe—all backed up by one-on-one expert service. That’s how they’ve become the data partner of choice for some of the world’s largest online brands and SEO agencies.

Rob has been a developer and entrepreneur in the SEO space since 2005. He especially loves tackling big-data challenges in data mining and analytics. When he isn’t doing that, you can usually find him falling down a ski hill, splashing in the ocean, or taking cookies out of the oven.

William Sears

LinkedIn


William leads SEO on the Growth team at LinkedIn. In addition to SEO, he uses other digital marketing channels including social media, content marketing, and app store optimization. He spent the prior six years leading a cross-functional digital marketing team at the Walt Disney Company for Disney Interactive's portfolio of websites and games, and ESPN's website.

Aleyda Solis

Orainti


Aleyda is an International SEO Consultant -service that she provides with her boutique consultancy, Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 16 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”, SEO book in Spanish to be published by Anaya Publishing in the fall of 2016).

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 8 years of experience doing Search Engine Optimization for European, American and Latin-American companies. After working in different SEO roles at European and American companies, both from the agency as well as in the in-house side, she founded her own consultancy to help from startups in competitive industries to multinational companies with complex Web environments to grow their search visibility & achieve their SEO goals with strategic, technical & in-depth SEO consulting.

Jim Christian

Blush Digital


Jim is CEO & Founding Member of BLUSH Digital, a boutique agency focused on helping enterprise-level companies with SEO. With a rock solid team behind his back Jim successfully launched BLUSH in late 2014, and he’s never looked back!

Jim is also the lead SEO for GoDaddy Inc. spanning almost a decade. Jim played an instrumental role in bringing the company public and globalizing the company’s breadth of websites in 2014. Jim is an avid inventor and holds six SEO related patents that have made it easier for SMB’s to be successful online.

Jim owes his existence in the SEO industry to a small ISP in Orange County California where he created and optimized websites for SMB’s back in 1999. When he’s not optimizing sites, Jim spends time with his wife and three daughters. He’s also an avid wine, cheese and bread maker. You can usually find him at home manning the pizza oven and delivering goodies to his neighbors!

Marcus Tober

Searchmetrics


Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Marty Weintraub

aimClear


Marty is an entrepreneur, author, speaker and musician. He founded aimClear®, a future-forward digital marketing agency dominant in audience targeting, customer acquisition and classic creative values. Entrepreneur Magazine attributed Marty's success to his "Unique persona that is instantly recognizable." He has been described as "not your typical agency type," a "social media maverick," "Foodie-Yelp addict" and "more innovator than follower."

After guiding aimClear to Inc. 500/5000 status in 2012, 2013, 2014 & 2015 (fastest growing privately held US companies) Marty continues to travel, evangelize and advise aimClear's agency vision, services and content. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year" tiara. He is a perennial judge and presenter at The US Search Awards and European Search Awards. aimClear won multiple 2015 US Search Awards including "Best Use Of Social In A Search Campaign."

A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Career credits include Firestone, Airbnb, Dell, Eurail, Amazon, Martha Stewart Omni, Intel, Travelocity, Macy’s, eBay, GoDaddy, 3M, SecondLife, Siemens, Victaulic, The Washington Post and numerous others.

Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically acclaimed. He has been cited & quoted in respected publications including WSJ, Forbes, Inc. MediaPost & Adage. aimClear Blog is well regarded, having been cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Mike King

iPullRank


An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.

Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.