NAPA SUMMIT IS UNCONDITIONALLY DEVOTED TO ADVANCING YOUR SKILLS AS A DIGITAL MARKETER!
Enjoy two thrilling education packed days in Napa Valley! Mingle with our speakers and leading brands and solve the current problems you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!
GET EXPERT PROFESSIONAL & PRACTICAL ADVICE FROM BRANDS LIKE:
1000 Main St
St Helena, CA 94574
Castello di Amorosa
4045 St Helena Highway
Calistoga, CA 94515
How To Successfully “Sell” SEO to Internal Teams
Let’s face it, SEO can be a challenging concept for some large organizations to grasp! In this presentation, Jim will arm you with the tools you need to successfully approach leadership and put developers to work on your important projects. We’ll explore how to estimate ROI, version control software, and creating SEO champions. Learn how to be more effective in your environment and get the resources you need for success!
How to build an International SEO strategy. Stories from the trenches.
In his talk, Gianluca will offer an actionable walk-through based on real cases, which will allow you to start designing effective International SEO strategies from your own return to the office.
You will learn how SEO can be the best ally of your business helping:
- Discovering what countries and languages to prioritize in the internationalization of your website (or the redesign of its international SEO strategy);
- Understanding what technical solutions are the best adapted for your strategy
- Solving the technical SEO riddles
- Discovering your real competitors in the targeted international markets
- And how to maintain your global tone of voice as a Brand while being able to talk as the local markets you target.
The 2017 Influencer Marketing Psychographic Toolkit
The term, “Influencer Marketing” is one of the most maligned definitions in all of marketing, meaning various strategies and tactics to different marketers. Define Influencer marketing as you will, the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media, is a crucial marketing skill. Join Marty Weintraub for a no holds barred shredding session to highlight psychographic influencer targeting, earning influencer eyeballs, and how it all applies to the greater digital marketing world. Marty will also share an updated influencer marketing psychographic toolkit for download, only available to conference attendees!
Going Beyond the Basics – Facebook Advertising
Learn how to make Facebook your #1 direct conversion assistant. Facebook is blowing the lid on last-click attribution models and teaching marketers the effectiveness of layering their marketing efforts. This session will show you how we took top brands and franchises and turned their ROI models on their heads.
SEO Testing: What you can do when you really want to find out what works for SEO
So you’re working hard on figuring out what you can write about to get more traffic from SEO. But how do you really know what works for your business and where to focus your attention next? Martijn will show some tactics on how you can scale this process, either for a startup or for an enterprise organization using keyword research tools and methods that can be applied by anybody.
Marketing in a Conversational World: Resetting the Rules of Engagement
Conversational interfaces are not just growing in popularity, they’re revolutionizing the way brands engage with their audiences. However there are many different places to book travel, research services or get the information needed. User have multiple choices and the reality is that most skills and chat bots can get lost in the crowd. So how do you stand out and get selected for use? What do we need to think of differently if we have a conversational interface? Learn how you can use messaging and speech to your best advantage and reset the rules of engagement for our new conversational world.
Analytics 102: Taking Action On Your Data
Most marketers are at the very least capturing data from their digital initiatives. The better ones also report on it, delivering the right dashboards and insights to the right stakeholders. But capturing and reporting results are just the beginning. The most sophisticated practitioners deftly take action using data, systematically using it to improve results as part of a process. To help you get started, in this session Googler Adam Singer will review some Analytics 102 tactics such as advanced segmentation, remarketing and attribution in order to best put your data into action and help answer key questions marketing teams have with analytics.
Additional Speakers Being Added Soon!
Castello Di Amorosa Dinner
Transportation from The Harvest Inn to Castello Di Amorosa.
Join us in The Great Hall @ Castello Di Amorosa for drinks and networking.
Explore the castle’s many hidden rooms and wine storage facilities as you make your way down to the Grand Barrel Room for Dinner.
Grand Barrel Room Dinner
Experience elegant didning in the castle’s Grand Barrel Room. Attendees & guests will be treated to a masterful dinner created by a world-renowned chef!
Castle Gift Shopping
When dinner concludes you’ll have a rare opportunity to explore the castle’s gift shop where you can buy wine, decorations, and baubles to bring back!
Transportation from Castello Di Amorosa to The Harvest Inn.